The guidelines of this SEO game have shifted through time, however columnist Pratik Dholakiya has several solid approaches for improving internet search visibility and ability which you could safely utilize within 20-16.
Improving your positions isn’t as easy because it was. As companies have been spent in SEO, search engine rank algorithms have significantly become smarter and more complex. The outcome is that lots of methods which used to become okay are considered gray-hat or even blackhat — and sometimes, may also enable you to get some traffic-throttling Google penalty.
Still, the question remains: We want links, we want traffic, and also we want positions. Just how do we accomplish that within an ethical way?
Fortunately, remain powerful whitehat strategies that you can leverage to improve positions. Below are just five of the most effective we at E2M use successfully for the very day.
- Guest articles
Guest posting was contested land for a while. Back 2014, Google’s then-head of webspam, Matt Cutts, informed that guest posting was ineffective at building connections . If you should be doing plenty of guest posting, then he cautioned ,”you’re hanging out with some really bad company.”
It’s simple to determine why guest post has now come under fire in the past few decades. Afterall, guest blogs was really a simple solution to receive traffic — perhaps just a touch too simple. Too frequently, the conventional guest article is 500 words , comprises no connections to sources (besides the writer’s own internet site ) and introduces no thoughtful comment or fresh in sight.
I am not saying you can’t ever really have a worth while 500-word post. Needless to say it is possible to. However, nearly all guest bloggers are not taking a look at subscribers’ concerns.
On those sites, you can search for infographics on the same subject as yours, then reach out to users who have accessed those infographics and ask if they’d be interested in yours. Our annual infographic on Google’s algorithm updates (now in its fourth year) was picked up by Entrepreneur, Social Media Today, Marketing Land and more!
- Personal blogs of the CEO & other employees
Blogging lets you connect with your readers. Most blogs are written in an informal, conversational style that’s a long way from what you’d see in a newspaper or magazine. And that’s true of professional blogs, too.
Using personal blogs at work — the CEO’s blog, for instance — can be a way to generate content that feels natural and personal. These people can blog about their own interests, and those interests are bound to overlap with the company’s targeting.
Blogs like this are also a way to offer specific insights, because certain employees will know things no one else on your team knows. For example, what are the legal implications of the product you’re developing? Get someone from legal to blog about it. Suddenly, readers in a similar position at other companies suddenly have a reason to read this content.
Personal professional blogs can be done one of two ways. You can offer a multi-voice blog on your company website, either as posts within the larger company blog or as separate sections with their own visual branding. Or you can have team members blog on their own domains and occasionally refer back to the company blog when it’s appropriate.
- Beat the champ
How do you become the champ? By beating hundreds of could-have-been-a-contenders? No. You have to seize the top spot from the person who’s already there.
You can do the same thing with link building and SEO content marketing. Look at content that’s already performing well in your vertical. Find a piece of content that a) you think is awesome, and b) is performing well in organic search. Drop the URL into the usual suspects — like Ahrefs or Open Site Explorer — and see which sites are linking to it. Download all the linking sites into a spreadsheet.
Then, pick the post apart.
Would it work better if it were longer? If you’re looking at the”10 most useful strategies to capture more traffic together with your weblog,” maybe you should write the 20 best ways, or the 100 best ways.
Would it work better if it were more detailed? Maybe do the same number of methods, but in crazy, inch-by-inch detail.
Remember that content is content. Your content doesn’t have to be a blog post. It could be an infographic, or a YouTube video, or a Vine. It could be a stand-alone resource page.
But that’s only going to be a winner for you if you’re getting your content seen. Once you’ve created your super-linkworthy content, you have to reach out to the right people.
All too often, reaching out to people is a stab in the dark. “You may be thinking about something along these lines…” Yeah, but probably not. The success rate of these attempts is often very low.
But you already have the lowdown on the people who would be interested in content like this. Remember when you used Ahrefs, Open Site Explorer or the tool of your choice to find out who was linking to the content you just improved upon? Check the spreadsheet you put together earlier, and then do a quick sanity check. Pages that don’t make sense, like article directories and forums (Yes, they still exist) can go.
What are you left with? A list of people who are actually very likely to be interested your content.
- Giving interviews
CXOs and other employees are great subjects for interviews. Everyone else has to produce content, too, and the word of someone in the field (especially an expert) is worth a lot. So if you’re a high-level company spokesperson or an extremely knowledgeable subject matter expert, you’re likely to be approached more often than you’d actually prefer.
You can’t take up an offer for an interview and sit there like a stereotypical used car salesman, hard-selling your own product. But you can sell your brand.
When you’re in front of the camera, or on the page, you are your brand. If you’re confident, insightful and open, viewers relate. Remember, even in B2B, the buying decision isn’t made by highly sophisticated algorithms. You’re still selling to human beings.
Viewers or readers need to see you as someone who understands the problems they’re trying to solve. That’s partly competence and partly a hard-to-define”she receives it” variable.
Interviews also give the chance to talk directly concerning your organization’s offerings. You’re able to mention fresh initiatives, upgrades, new products or partnerships. Speaking about those in interviews makes them vulnerability. Insert a hyperlink into this interview text in the event that you are being interviewed via email, or describe out the URL from a video meeting.
Recently, my buddy, Rohan Ayyar, that knows a whole lot about remote work best-practices out of his job management days, has been interviewed together side different pros by the inventors at Proofhub, by which he was able to have yourself a hyperlink to your executive recruitment agency, Preceptist, all of the while keeping it relevant and also non-promotional. See what I mean?
It’s still potential to increase your positions with attentive plan. More importantly, it’s all about Implementing content promotion to increase linkability. This is accomplished with concentrated outreach, by inviting societal sharing or using content to encourage connecting. However, all of it helps push standing.